Independent Retailer Month is a global "Shop Local" campaign that runs throughout July. The campaign highlights the important role that smaller, local, independent retailers play in the communities they serve, the local economy they contribute to, and in the retail sector as a whole.
Independent Retailer Month aims to:
• Create impact benefitting the independent retail sector globally with relevant support, expertise and insights
•Connect consumers and communities to local retailers, reminding them of the benefits of shopping local
•Engage! To spread the word via small business organisations, associations, networks, and thought-leaders to demonstrate the importance of independent retail to the global, national and local economies.
The focus of the campaign is to encourage:
...consumers to shop local, to celebrate their favourite independent retailers, to remind themselves of the fantastic shops on their door-steps, and to vote with their feet if they really do want to save the high street!
...independent retailers to create a buzz in July - to increase consumer engagement, footfall and sales. To let everyone know that they are celebrating Independent Retailer Month and that they are proud of the contribution their small business makes.
...suppliers and all those who serve the independent retail sector to spread the word. To support the retailers in delivering in-store events and promotions, to add to the excitement, remembering that Independent Retailers are often a critical route to market for a wide range of product designers and producers.
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