Born to Shop Charms
Retail Trust has collaborated with Born to Shop, a lifestyle brand, to create a range of exclusive charms that are available nationwide in retail outlets to raise funds for Retail Trust. Already Harrods, House of Fraser, Beales Department Stores and other retailers have ordered the exclusive range of charms to sell in their stores.
They can be attached to a handbag or a mobile phone, and are available at a suggested donation of £1 for one of four different collectable designs – a shoe, a heart and two handbag designs. Donating £1 for the charms helps to fund Retail Trust - the charity which exists to provide support and assistance to all people working in and retired from retail, and their families.
For employers, Retail Trust’s Born to Shop charms are an example of cause related marketing (CRM) which is a unique marketing tool where retailers sell selected products to strengthen their brand and show support for a charity partner. CRM is the perfect way to engage with your customers and help increase loyalty to your brand. Showing your support for Retail Trust through a cause related marketing campaign can increase your status with your stakeholders while demonstrating your commitment to responsible retailing.
For more information about Born to Shop charms, please call Ana Atherton on 020 8358 7244 or email Events on our Contact page. Corporate supporters can visit our Publications page to download the Retail Trust Partnership Portfolio.
"Whilst customers were initially attracted by the design, the charms have been successful in raising funds and awareness for this very worthy charity."
