Kash Ghedia

Kash Ghedia, retailTRUST ambassador

"I’m thrilled to be an ambassador for retailTRUST as giving back and helping people is one that has always been at the forefront of my personal ambitions, knowing that with great privilege comes even greater responsibility of helping others in need and what better than to the industry I have worked in for many years.’’

Kash Ghedia is currently the CIO for Welcome Break leading significant digital change and transformation as well as improving the IT posture through applications and infrastructure. He has been named as one of the top 100 CIOs in the UK in 2020 by CIO.com and has previously worked at Dixons Carphone where he was head of technology and lead transformative change. The work done by him and his team was subsequently recognised and awarded by the retail industry obtaining the digital pioneer award for the business for the cutting-edge transformative change delivered. Kash has delivered first-to-market solutions within retail and hospitality for over 20 years delivering digitally connected destinations with a customer-centric methodology which in turn has driven better engagement and interaction by this omnichannel approach.