Sally Minto

Sally Minto, retailTRUST Ambassador

“More than ever we need to protect and nurture the retail industry and those employed within it. I am honoured to have the opportunity to play my part in that.”

Sally started her retail career on the shop floor at Arcadia more than 25 years ago and has never worked in any other industry. She held various fashion buying roles across the UK high street, including House of Fraser and Allsaints until a role at New Look gave her the opportunity to specialise in ecommerce, becoming Ecommerce Director in 2015.

Sally has been Digital Director at Revolution Beauty for two years, overseeing D2C sales on Revolutionbeauty.com and digital wholesale to the likes of Beauty Bay, Asos and Zalando. Revolution Beauty supports many charities but particularly runs an annual #makeupformentalhealth initiative, raising money for charities and providing helpful resources, content and advice. It has also recently set up the Revolution Academy in order to create equal opportunities for people to enter the beauty industry.