Working in partnership with RWRC (Retail Week and World Retail Congress) and the British Retail Consortium, retailTRUST launched our CaRe20 appeal to Care for Retail during COVID-19. 

Pledge your support today

CaRe20 aims to raise £10m to provide the financial, emotional, physical and vocational support that will be desperately needed by retail workers and their families who may be ineligible for government support during the health emergency. 

We have received some incredible support from a number of retailers including the John Lewis Partnership, TJX Europe and Pets at Home. 

Retailers can help fund the appeal by contacting Claire Greenwood our Head of Funding.

There are many ways you can support retailTRUST from one-off donations through to regular commitments.

Set up a payroll giving scheme

Payroll giving is an easy and tax efficient way for your employees to give to charity. The donation is deducted from an employee’s salary before tax, so it costs an employee less to give more. For example, if an employee gives £10 per month, it will only cost them £8, and for a higher rate tax payer, it will only cost £6.

A payroll giving scheme is a cost effective way to raise funds for retailTRUST and shows your staff that you, as an employer, are committed to their wellbeing. Even very small donations from your staff are essential to our work.

To find out more about payroll giving, visit or find a payroll giving agency at

Give back through everyday purchases

Buying something for yourself or a loved one feels great, but buying something and giving back to those in need feels even better. From adding a donation to a purchase, recycling your unwanted goods or buying a product which gives a percentage to a chosen charity, there are a range of ways to support us.

To make your next shopping experience as charitable as can be, we've shared our favourite brands that give back below.

Leave a donation in memory

Your family and friends will be your first priority but if you decide to leave something in your will, please think of leaving retailTRUST a legacy. Your generosity will make a real difference to people’s lives and we would be happy to acknowledge your support.

A gift in memory will help us to support those in need and there are lots of different ways to give. For example, tribute funds are a wonderful way to remember and celebrate the life of a loved one, friend or colleague while also helping the charity. We can help you to set up a tribute fund where you can invite your friends, family and colleagues to donate.

For more information, contact the Fundraising team