David Butler

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David Butler is the Chief Executive Officer at Crew Clothing Company and Saltrock Surfwear. He is responsible for leading the strategic course of both businesses, as well as overseeing day-to-day operations across all functions. He has over 20 years of retail experience, having previously worked in senior roles at international footwear brand ECCO and METRO group.

Transforming companies into profitable business models is David’s forte and since joining Crew Clothing, the business has already announced a substantial increase in profit and further investment in its bricks-and-mortar portfolio.

David is a self-made entrepreneur, starting in-store at BHS in 1999. His journey from salesfloor to CEO has given him end-to-end exposure across every functional area of retail operations. He now lives between London and his hometown, Cheshire.

Check out David's session at our virtual event on 10-11 May 2021. 

Register now