5 January 2026
Circular Benefits and the Retail Trust have joined forces to improve rewards and benefits for colleagues. This collaboration marks a new chapter in employee wellbeing, financial resilience, and everyday value, positively impacting 600,000 employees from more than 200 retail partners.
Circular Benefits was founded on the belief that people working in vital sectors like retail, care and hospitality deserve better access to tools and services that support their lives both inside and outside of work. With nearly 200 years of experience, the Retail Trust has championed the needs of the retail workforce, making this partnership a natural alignment of values and vision.
At the heart of the partnership lies the new, upgraded retail rewards platform, a significantly enhanced benefits ecosystem tailored to the daily realities and pressures faced by retail colleagues.
Available to Retail Trust members, the click-and-go platform offers a wide-ranging suite of services including:
- Exclusive savings on groceries, essentials, fashion and more
- Discounts on cinema tickets, family attractions and entertainment
- On-demand access to wellbeing content and self-help resources
- Practical financial tools and guidance.
Through this partnership, the two organisations are delivering a future-ready, holistic support experience, ensuring accessibility, engagement, and measurable impact at scale.
Richard Rankin, director of Circular Benefits, said: “We’re incredibly proud to partner with the Retail Trust to raise the bar for the retail sector. This isn’t just about perks, it’s about dignity, support and tangible impact for hundreds of thousands of hard-working people.”
Cliff Lee, director of wellbeing services at the Retail Trust, said: “The challenges facing retail workers have never been greater. By joining forces with Circular Benefits, we’re able to deliver a deeper, broader level of support that touches every aspect of people’s lives.”
