Supporting fashion entrepreneur Emma Russell

Emma Russell- Story image
Emma received seed funding in 2018 that allowed her to develop and launch her own creative agency and fashion brand ‘pplrstrange’. To help grow and evolve her business, Emma received mentoring support via the retailTRUST elevator programme and was partnered with Mervyn Metcalf.
Find out more about our Elevator mentoring programme and how you can apply.


“I would like to thank retailTRUST, Hammerson and GCU for awarding me with this funding. The grant will enable me to grow my business quicker than anticipated. I really appreciate the faith that you have put in to me and my business idea, it honestly means the world.”

"I got into fashion because it is creative and exciting. But, starting out on your own is scary, particularly in retail. I feel lucky to have had the support from retailTRUST, Hammerson and GCU. I wouldn’t be where I am today if it wasn’t for you. I’ve always been motivated and hardworking but your funding, advice and belief in me and my concept was the stepping stone I needed to make my dream a reality. I honestly can’t thank you enough. Knowing that retailTRUST, thanks to the support of the sector itself, is giving young start-ups like me a helping hand is unbelievable and it is a very special programme. I am proud and honoured to be part of it."
Emma Russell, pplrstrange