“New Look’s relationship with the Retail Trust goes back many years and I am honoured to be joining the Trust as an ambassador. New Look would not be the leading womenswear retailer it is without the hard work and commitment of our employees right across the business, and ensuring our colleagues also feel empowered to take control of their wellbeing is vital to our team. I look forward to working with the Retail Trust as it continues its mission of supporting retail workers across our industry.”

Helen Connolly has spent more than 20 years working in the retail sector. She started her career in buying for businesses including Next, Dorothy Perkins and George at Asda. From there, Helen progressed to executive roles, leading fast-paced, energetic teams focused on delivering commercial success.

Helen joined New Look in 2020 from Bonmarché. Her time at New Look has been spent focussing on its Buying, Merchandising and Sourcing capabilities, improving both product and efficiencies across the business, as well as driving partnership and concessions opportunities. Now as CEO, she is working to deliver long-term, sustainable growth for the business.