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Nigel Oddy is the CEO of the UK and Europe’s leading golf retailer American Golf, a one stop destination for delivering five-star products, services, and omni-channel experiences.

Nigel’s retail journey began on the shop floor of M&S and through hard work, determination, and a desire to succeed he progressed from shop assistant to executive. From there he has undertaken five CEO roles for House of Fraser, New Look, Matalan, The Range, and most recently American Golf.

Nigel believes in leading by example and inspiring people towards engaging in the strategy using his excellent interpersonal skills and integrity.