Chief Marketing Officer, Blink
Peter Durkin is Chief Marketing Officer at Blink, the employee experience platform built for frontline workforces.
Over the past nine years, he’s played a key role in shaping Blink’s growth — from leading commercial strategy as VP of Sales to now driving its global marketing and category leadership.
Peter has spent his career working with some of the world’s largest retail and frontline organisations, seeing first-hand where traditional digital transformation falls short. Too often, the people closest to customers are the least connected to the business.
At Blink, he’s focused on changing that — helping retailers reach every employee with the tools, information, and communication they need to do their jobs brilliantly. His work centres on closing the frontline digital divide, using mobile-first technology to unlock engagement, improve performance, and create more connected, human workplaces.
Through his role and his work with the Retail Trust, Peter is a strong advocate for better support, visibility, and opportunity for frontline teams across the sector.
