sarahwelsh_649577

Chief Commercial Officer, Matalan

Sarah has over 30 years’ experience in the retail industry, having worked for numerous high street retailers across omnichannel, wholesale, franchise and e-commerce models. During her extensive career, Sarah has built and transformed various retail frameworks, leading departments within trading, buying, design and marketing to drive brand relevance and business performance.

Before joining Matalan, Sarah spent five years as Retail CEO at N Brown Group, the digital clothing retailer, where she transformed the group’s traditional catalogue offer and moved the business to a more agile digital footing. Prior to this, Sarah was managing director of Oasis Fashion and held senior buying roles at Miss Selfridge and River Island, having started her career at Laura Ashley.

Having joined the business in March 2025, Sarah is responsible for putting customers at the heart of Matalan’s proposition, growing market share by ensuring products always meet customers’ desire for everyday style, quality and value.