Amanda Rajkumar has been the executive board member for human resources, people and culture at Adidas since January 2021. In her role, she is responsible for executing the people strategy and for ensuring a positive employee experience for adidas employees. In this capacity, Amanda also serves as the Labor Director (Arbeitsdirektor). In September 2022, Amanda was awarded the Female Allstar Board of 2022 by Handelsblatt and Bain & Co.
Amanda joined Adidas from BNP Paribas, where she held various global HR leadership roles based in Europe and the US. Most recently, she was the chief human resources officer for the Americas region, including Latin America and with responsibility for the Intermediary Holding Company of BNP Paribas in the Americas overseeing the retail and wholesale divisions.
Prior to this, Amanda held various senior HR leadership and managerial positions at JPMorgan Chase. Amanda began her professional career as a research psychologist before joining the London-based recruitment consultancy JM Management.
Amanda holds a Bachelor of Science degree in Psychology from Goldsmiths College, London University, UK.
Amanda is an avid musician and has a particular passion for singing and has established numerous employee choirs over the course of her career.