Will Crumbie has been FatFace CEO since September 2021.

Crumbie was previously the FatFace chief financial officer and has been with the Group for over eight years, overseeing all key operational areas of the business during this time including Supply Chain and IT over the last 2 years. Prior to FatFace, he held senior financial and executive positions within the Walgreen Boots Alliance Group & P&O and is a qualified Chartered Accountant.