Celebrating thirty years of Fly Fishing

Fly fishing 2018

Over 30 attendees from the retail industry and Fish and Fly, took part in the 30th Charity Fly Fishing Day organised by Craig Vidler BEM and his wife Marjorie. The event was held at the beautiful Dever Springs Trout Fishery in Hampshire on Friday 8 June 2018. 

We raised £13,000 at the charity fishing day which brings the total raised over the last 30 years to an incredible £510,000. These funds are used by retailTRUST to improve lives across the retail sector and support service industries.

30 years of support

Craig Vidler BEM was recognised as Life President of the retailTRUST Fly Fishing Alumni for outstanding service to the Trust. 

Biggest catches

Noted as a big water fish, the largest fish was caught by David Keens with a Rainbow Trout at just under 9lbs. Kevin Moreton won the largest bag weighing in at 25lbs 10oz. Congratulations to them both!


Sponsors and supporters

Peel Holdings, Ted Baker and Orvis sponsored the event. Support was also given by Retail Success Today, Prima Principia and Kinsford Champagne. 


A lively auction was facilitated by the London Toastmaster, Richard Birtchnell. Auction items included a bespoke Jacket from Gieves & Hawkes, private boat charter on the Thames, Chelsea FC Premier League tickets, cosmetics, superb vintage wines and spirits, plus fishing books and tackle.

If you would like to get involved in next year’s event, please email [email protected]