Dreams boss Mike Logue on COVID-19 triggering digital investment

Dreams care20

Dreams chief executive Mike Logue talks about moving from two-man to two-van delivery, repurposing its factory to produce PPE and other operational changes brought on by coronavirus in recent weeks.


“There has never been any more important time than now to care for people, particularly care for our colleagues in retail, from the fleet guys moving the products to our colleagues right at the front of the crisis.

It’s important that we try and raise some money so we can support, whether that’s financially support, or emotionally support many of our retail colleagues around the nation going forward.”

This article was originally published on Retail Week

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