retailTRUST backs the Shop Responsibly campaign

Shop responsibly

retailTRUST is delighted to be involved with the Shop Responsibly campaign, calling on shoppers to do the right thing during the COVID-19 crisis. Shopping has changed more in the last few weeks than we ever thought possible, now more than ever before we have a collective responsibility to Shop Responsibly.

Shop Responsibly is an initiative created by Publicis Groupe UK, Shop Responsibly is backed by major consumer goods companies.

With retailers under exceptional pressure, brand owners are using their collective might to urge shoppers to stay home and stay safe and respect the measures put in place to keep us safe.

The campaign is live on a number of retailer websites and is backed by a #shopresponsibly social media campaign.

Shop Responsibly means that you respect and support specialist shopping times of day, and prioritise those who need it the most.

We are thankful for all the food makers, farmers, warehouse and factory workers, shop staff, shelf stackers and delivery drivers who are working so hard to keep our lives as normal as possible in these challenging times.

Neil Duffy, Director of Wellbeing and Funding at retailTRUST, said:

“We are thrilled to be supporting this initiative which supports all those working on the frontline. Let’s all Shop Responsibly so that together we can consider our neighbours, the vulnerable and all frontline staff including our amazing shop workers.”

Annette King, CEO, Publicis Groupe UK, said: 

"Overnight we've seen an irreversible shift in the role retailers and brands play in people's lives. We've also seen incredible efforts by so many businesses to do the right thing in this time of unprecedented need. Shop Responsibly unites the sector in an urgent entreaty to consumers to behave responsibly and think about others."

The shop responsibly campaign will be visible on our social media platforms. If your organisation would also like to get involved, please get at [email protected]