UK’s online retail association supports CaRe20


IMRG, the UK’s online retail association, have pledged their support to‘CaRe20 – Caring for Retail during COVID-19’.

The CaRe20 fundraising campaign aims to raise £10 million to provide financial, emotional, physical and vocational assistance to retail workers who may be ineligible for government support during the health emergency.

Justin Opie, Managing Director of IMRG, stated:

“Retail was already facing difficult times with numerous well-known retailers witnessing a downturn, but the pandemic has caused a level of disruption unprecedented in our lifetimes. It is just too difficult to predict how damaging this will end up being, or how long it will go on for. We – together as an industry – need to ensure we are doing all we can to support affected staff through what will be a tough period.

“IMRG is the trade association for online retail, and there is a popular perception that it’s just the high street that’s suffering; that it’s a boom time for those retailers selling online. But that’s simply not the case. Clothing and footwear retailers in particular have seen demand for the items they stock fall through the floor.

“Those fortunate enough to be selling the kind of products that are in high demand – grocery, health, home, electricals, garden – are also confronting a whole new set of challenges. Some are seeing order volumes outstripping Black Friday, but having to manage it with a skeleton crew to protect their warehouse staff and drivers.

“The teams that are working night and day to fulfil the online orders and make sure we, as customers, have the essential items we need are frontline workers… no question. Above all, their health and welfare are paramount as they are working under duress. Their mental as well as physical health will require support.

“Thankfully, companies are obsessing about getting this right and the will exists right across industry to provide the kind of support that is going to be needed. Then there are the many thousands of retailers – small online businesses either unable to trade or seeing demand completely evaporate – who are facing a very anxious period.

“To all our retail and solution provider members, please join us and support CaRe20 and let’s collectively make a real difference.”

Support CaRe20 today to help the UK’s retail workers during the COVID-19 pandemic

Retailers can help fund the appeal by contacting Claire Greenwood our Head of Funding.

Individuals can donate to the CaRe20 appeal here.

Pledge your support today